5G Progress

Launching 5G network

2021
LMT

5G has always been about change, about progress, and how it shapes us and the world we live in. It enters with force and at great speed –- just like a herd of wild horses. That’s the emotional impact our campaign is meant to create. 5G is something unknown, for some – even scary. Together with LMT, our priority wasn’t to show exactly what it’s capable of but rather to create a sense of upcoming technological change. And so we did.

5G Progress