Spice didn't want to be just another classic shopping mall. And we agreed, it's certainly not.
So we brought out its individual essence in full force. What people want is to be forever young in a sustainable world. What Spice offers is a lifestyle oasis where you can meet like-minded people. In the intersection of these two things we turned lifestyle up to 11. Or a bit more.
We started out with a brand image video that's truly a piece of art and set a new bar in lifestyle and fashion communication. And went on to transform the whole brand to reflect the values of beauty, culture and self-growth, perfectly shared by Spice and its audience.