“High Five!” (Dod Pieci!) is an annual charity marathon. In 2025, it raised funds for children with neurological movement disorders who need rehabilitation to gain independence.

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In a country where 61% of people are physically inactive, the campaign exposed a paradox: those who can move often choose not to, while hundreds of children fight every day for the chance.

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Instead of portraying them as victims, the campaign positioned children as the most motivated voices in society, challenging everyday excuses with one message: Fewer excuses. More motion.

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The campaign mobilised the nation and raised a record-breaking €1,001,388.

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