During final-stage Youth League games in Riga, Latvian Basketball Association launched Latvia’s first campaign addressing inappropriate parental behaviour at children’s and youth basketball games. Emotional tension during matches can escalate into aggressive reactions toward referees, coaches and players.

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Campaign exposed parental misconduct, highlighting how ridiculous it looks through illustrated cartoon-inspired faces. Presented as surveillance and bystander-style footage from games, content reminded parents their behaviour can be seen and recorded.

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Published on Association’s Facebook and Instagram using only organic reach, campaign reached 101,000 new accounts, generated more than 620,000 views, thousands of interactions, and appeared in Latvia’s largest media.

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