LMT is a beloved national telco company in Latvia. For a long time, the brand's high-quality streaming service – LMT “Viedtelevīzija” – was exclusively available to clients. The announcement of its opening to everyone had to be big!

A marching parade became the leading element of the launch campaign, announcing that the top-notch content of LMT “Viedtelevīzija” is now available to everyone.

To underline the dominant nature of the high-quality content of LMT “Viedtelevīzija”, we made an artistic choice to bring the bright and colorful screens into the black-and-white everyday world of our main characters. Nocturnal and sleepy, they are present when the marching parade is shaking and waking up the city, bringing the vibrant and bright content of LMT “Viedtelevīzija” to all the screens. 

The magic world of black-and-white allowed us to represent unique locations and unseen textures of Riga and to create a visual bond between all the parade members – drummers, dancers, and brass bands.